AI Insights · Timothy · January 2021
Australia's Top 5 iOS Beauty Retail Apps: Q4 2020 Performance Overview
A Sensor Tower data analysis reveals the Q4 2020 performance trends of the top five beauty retail applications for iOS in Australia. Downloads and active user metrics provide insights into the apps' traction.
In the final quarter of 2020, Australia's beauty enthusiasts continued to engage with their favorite beauty retail applications on the iOS platform. Our data at Sensor Tower provides a snapshot of how these applications fared during this period.
Sephora - Beauty Shopping maintained a consistent download trend, hovering around 4K downloads weekly, with a peak at over 6K downloads in late November. The app's weekly active users fluctuated between 14K and 20K, showcasing a strong user base.
BEAUTY BAY experienced more modest download numbers, averaging around 200 to 300 downloads per week. The active users remained stable throughout the quarter, with a slight decrease from around 1.2K to just above 1.1K by year's end.
Lush Fresh Handmade Cosmetics saw downloads ranging from 117 to 215 per week, with a notable increase in the last week of December. Active users remained fairly consistent, with a slight uptick to 233 active users in the same week.
Adore Beauty | Shop Beauty Now showed an initial surge in downloads in early October, reaching 183, but then settled into a pattern of around 100 to 180 downloads weekly. The data does not include active user numbers for this app.
Lastly, Nykaa – Makeup/Beauty Shopping had a steady download count, maintaining around 50 to 90 downloads each week. Active users for Nykaa had a slight decline from 1.5K to 1.4K over the quarter.
For further insights and detailed analytics, Sensor Tower's platform offers comprehensive app performance data.
